Instead of sticking with typical foil-based chips packaging, I conceptualised paper tubs (much like recent ice cream tubs) for chips made out of FSC-certified, recyclable kraft board, printed with plant-based inks and lined with plant-based wax liner which will not cause problems in the recycling process. Using an illustration-based style and colour coordinated illustrations for each flavour, these tubs are sure to stand out on a shelf and can be disposed of in an eco-friendly way instead of hampering our ecosystem as plastic does.