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PERSONAL
BRAND IDENTITY
BRIEF
In conclusion to my final year of streaming in design, I had to create a personal branding identity for myself - reflective of my design capabilities and what I offer as a creative and as a business.
SOLUTION
I created a minimalist, clean brand for Lara Visual Studio, consisting of an earthy, simple colour palette. The fusion of sans-serif typefaces with my handwritten logo and geometric shapes convey feelings of calm, sophistication and creativity.
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