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KAROO TOURISM

BROCHURE

BRIEF

We needed to re-imagine a brochure for Karoo Tourism, featuring its natural sights as well as drawing attention to its towns, in a format that is interactive and easy to use.

SOLUTION

I designed a four-fold, square brochure with flaps which create an interactive experience for the user as they open the brochure to reveal more information. Using earthy colours reminiscent of the Karoo landscape and modern typefaces, I created a contemporary brochure that speaks to various target audiences and advertises the Karoo as a stylish - but rustic - holiday destination.

Front-Brochure-Mockup.png
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